The Creative Nudge: Simple Steps to Help You Think Differently
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks.
With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.
Details:
- Â Paperback
- 128 pages
- Dimensions: ‎ 5.45 x 0.7 x 8.5 inches
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
The Creative Nudge: Simple Steps to Help You Think Differently
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks.
With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.
Details:
- Â Paperback
- 128 pages
- Dimensions: ‎ 5.45 x 0.7 x 8.5 inches
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
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Description
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks.
With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.
Details:
- Â Paperback
- 128 pages
- Dimensions: ‎ 5.45 x 0.7 x 8.5 inches
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
